Chronically Online Isn't An Insult, It's Our Job
Welcome to Chronically Online. Think of us as your internet sidekick, strategy decoder, and social scroll companion.
If you've ever been told you're 'chronically online' - lovingly or insultingly - you're in good company. Welcome.
At The Edit, we've heard it all: terminally scrolled, too deep in the group chat, dangerously fluent in TikTok, and don't even ask us about our daily screen time...
Here's our honest take: being online all the time isn't a red flag. And anyone who says it is has never worked a day in social. When you work at the speed of culture, it becomes less of a flaw and more of a requirement. So let's go ahead and call it what it is:
A green flag.
Social media doesn't sleep, and neither do we (seriously, send melatonin recs). Being immersed in internet culture is spotting a shift before it becomes a trend, making sense of the noise, and turning scrolls into insights that leave everyone feeling like this:
If you're posting solely to rack up views, you're missing the point. Want the corny answer to why we do what we do? Well, you're getting it anyway...
We're here to create connections with the people on the other side of the screen. That's what drives us. That's what keeps us up at night (that and client emails). That's why we're here.
Okay...now that we've gotten that mush out of the way, let us introduce ourselves.
We're Chronically Online.
This is where we pull back the curtain and talk about what we're tracking, testing, tweaking, and spiraling over. We'll break down the trends you should care about, and the ones that you should skip. We'll highlight what we're seeing in the wild (on feeds and sidewalks), and how we're thinking about strategy beyond the standard social playbook - does that thing even exist?
We'll obviously also take you BTS: what goes into building a campaign that hits, how we're using brand voice and POV to approach an always-changing digital landscape, and the questions we're asking internally. From platform updates to production 101, think of this as your go-to guide for staying in shape - and a little unhinged - in the ever-evolving world of social.
We're not here to give you the same 'best practices' you've read in ten other newsletters. We're here to talk about what actually works and why it matters.
Whether you're building a brand, running an account, or just trying to understand what your Gen Z cousin means when they say 'omg that brand is so sigma, they have so much rizz.' - this is your place.
New posts drop weekly. Sometimes spicy. Sometimes strategic. Occasionally delusional.
Pull up a tab, bookmark us, or better yet... subscribe. Because being Chronically Online is way more fun when you're not the only one.