At The Edit, we help brands lead on social media. We’re a social media and culture marketing agency specializing in end-to-end digital strategy, content creation, influencer partnerships, social media management and performance analytics.

Our Social, Creative and Partnerships teams collaborate to deliver campaigns, content and always-on programs that are culturally relevant, strategically sharp and backed by data. Whether you need a full social agency partner or targeted support in specific areas, we plug into your business as an extension of your team, building a social ecosystem designed to grow your brand and strengthen its cultural influence.

Our Services

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Our Services *

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  • We build comprehensive, platform-specific strategies designed to elevate your brand’s presence across Instagram, TikTok, Facebook, YouTube, Pinterest and emerging platforms. Our approach includes cultural and trend analysis, audience research, competitor mapping, tone of voice development, creative direction, content pillars, channel planning and short- and long-term roadmapping.

    Each strategy increases brand visibility, improves engagement and positions you as a leader in your category.

  • Our Creative team concepts, directs, produces and edits high-impact social content built to perform. This includes short-form video, campaign assets, lifestyle shoots, product storytelling, motion graphics, UGC-style creator content and platform-native creative.

    Every asset is crafted using cultural insight, brand-aligned creative direction, and data-driven decision-making to ensure your content feels authentic, on-trend and aligned with the moments your audience cares about. We also integrate AI-assisted ideation and AI-driven content enhancements where appropriate to streamline workflows, expand creative possibilities and accelerate production.

    In addition to regular content creation, we manage strategic event capture to ensure your events, launches and activations translate seamlessly across your social ecosystem.

  • We manage the day-to-day execution of your social channels with precision and cultural relevance. This includes posting, scheduling, copywriting, channel optimization, real-time trend integration, monitoring, social listening and consistent brand alignment across every platform.

    Our team ensures your social presence feels active, intelligent and connected to culture. With a balance of creative thinking and operational excellence, we help brands maintain momentum and stay ahead in an ever-changing landscape.

  • Building a strong online community requires intention and consistent interaction. We manage comments, DMs, mentions, tags and audience conversations with a thoughtful, brand-aligned tone. We monitor sentiment, identify engagement opportunities, strengthen loyalty and help your brand connect authentically with its audience.

    Our goal is to build trust, deepen relationships and ensure your community feels seen, heard and valued.

  • We lead end-to-end partnerships with creators and talent, from strategy to execution. This includes sourcing aligned creators, negotiating contracts, briefing talent, overseeing content production, managing approvals and evaluating performance.

    Our approach prioritizes cultural credibility, brand alignment and measurable outcomes. Whether you're partnering with niche creators or global talent, we build relationships that feel authentic, drive awareness and convert.

  • We track, analyze and translate your social performance into actionable insights. Our reporting covers platform metrics, campaign results, audience behavior, content performance and competitive insights.

    We provide clear, strategic recommendations that help you optimize content, grow your audience and strengthen your presence across channels. Our team continuously monitors trends, audience shifts, algorithm updates and competitive activity—turning complex data into strategic decisions that shape your content and long-term social roadmap.

  • We offer comprehensive Ecosystem Audits as a standalone service. These deep-dive assessments evaluate your brand’s entire digital landscape, including content quality, reach, engagement, sentiment, competitive benchmarks, cultural relevance and opportunities for growth.

    You’ll receive a detailed audit report outlining strengths, risks and strategic recommendations to help reset your direction or prepare for a new stage of growth.

  • We create custom training programs for in-house teams, marketing departments and cross-functional groups. Training covers platform best practices, content creation, analytics literacy, community management, brand storytelling, influencer strategy, cultural insights and more.

    Our goal is to empower your team with the skills, tools and knowledge needed to execute social media confidently and effectively.

  • We develop creative campaign concepts that connect brands with culture. This includes ideation, storyboarding, art direction, production oversight, creative strategy, rollout planning and integration across paid, owned and earned channels.

    We help brands create moments (not just marketing) that resonate with audiences and reinforce brand identity.

  • We identify, negotiate and manage strategic brand partnerships, collaborations and co-created experiences. From product drops to cross-brand campaigns to talent integrations, we create partnerships that expand reach, deepen relevance and build cultural impact.

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