Ranked among the top beauty brands on TikTok and Instagram, the edit’s strategy helped achieve 2.9 billion hashtag views, a 242% higher engagement rate than the industry average, and 94% of sales driven directly through social.

FLorence by mills

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The edits strategy resulted in major increases across views, followers, and engagements, with reach and shares also seeing significant growth. Overall effectiveness improved, demonstrating the impact of our approach.

sports research

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