Grid Work
Everyone loves a pretty grid. The soothing color palette, the effortless captions, the “how do they make it look so chic?” energy. But behind every serene scroll is a calendar stuffed with deadlines, Slack channels buzzing at midnight, and at least one frantic hunt for product samples. Welcome to Grid Work, where we pull back the curtain on what it actually takes to build the internet’s favorite brands.
This week: Moon. 🌙
The Pitch Deck PhaseBefore a single unboxing Reel ever graces the feed, it starts in the deck. Strategy slides, moodboards, and copy lines that walk the line between aspirational and accessible. For Moon, that means finding ways to talk oral care and lifestyle glow without making it feel like your dentist wrote the captions.
The Shoot ScrambleHere’s where the chaos kicks in: booking talent, coordinating product drops, and somehow making bathroom lighting look editorial. With Moon, that might mean hauling bounce boards and studio lights into a powder room, praying the tiles don’t reflect in every shot. Oh, and don’t forget the tripod—because overhead flatlays don’t shoot themselves.
The Feed BuildOnce the content’s captured, it’s grid time. Which photo gets the hero spot? How does that before-and-after swipe sit next to a product flatlay? Does the caption lean more chic, or more cheeky? For Moon, the balance is all about clean lines and aspirational wellness, but with just enough wit to keep things from feeling clinical.
Post-Day AnalyticsThe work doesn’t stop when the grid looks good. Dash Hudson reports and platform insights get pulled into the mix. Did people save the tutorial? Share the aesthetic bathroom shelfie? Comment about their favorite toothpaste flavor? Every number tells us what’s resonating—and what’s just taking up space in the scroll.
The Bigger PictureBehind every smooth, elevated Moon post is a team juggling strategy, aesthetics, and the occasional toothpaste smear on set. The brand doesn’t look flawless by accident—it’s part creative call, part chaos control, and part knowing when to pause for data before pressing “post.”
Because the grid isn’t just about looking good. It’s about building trust, telling stories, and yes—making oral care feel sexy.